BUPA New Year resolution survey
Survey of British adults on their perceptions and attitudes towards New Year resolutions
  • Of the entire British population, a quarter of adults say they made a New Year resolution last year (26%), while 74% did not.
  • Taking into account those who did not make a resolution, only around one in eight British adults successfully kept a resolution last year (12%).
  • When presented with a list of options for their 2016 New Year health and wellbeing goals, most people in the UK said that if they were to make one they would choose exercising more or losing weight (both 38 per cent). Eating more healthily came close behind (30 per cent).
  • Among those who have failed to keep a New Year resolution in the past, the most common reasons for giving up or not achieving a New Year resolution were a lack of commitment and a loss of motivation (both 50%).
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Date Published
10/12/2015
Client
BUPA
Methodology
ComRes interviewed 2,014 GB adults online between 20th and 22nd November 2015. Data were weighted to be representative of all adults in Great Britain aged 18+ by age, gender, region and social grade. ComRes is a member of the British Polling Council and abides by its rules.