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ComRes today announced that, over the course of the past three leaders debates, their automated telephone methodology has enabled them to survey more than 9,000 respondents in less than 19 minutes.
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The final tally from the three instant polls for ITV News were:
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15 April 4032 6m 53s
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22 April 2691 5m 59s
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29 April 2372 5m 52s
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TOTAL 9095 18m 44s
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Andrew Hawkins, Comres Chairman, said
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“Polling on this scale and at this speed has never been done before in the UK: this is truly a first.”
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“The instant polls worked fantastically well. Not only did our instant polls deliver the largest sample sizes by a large margin, they also enabled us to go beyond the ‘who won?’ questions by delving more deeply into how viewers responded to the leader debates. This success was down to rigorous planning and exhaustive system testing, and working with some excellent partners who shared our desire to push the boundaries beyond what was hitherto possible.”
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