The CIPR has announced ComRes as its latest partner organisation this month. The CIPR Partner scheme recognises leading organisations which have shown their commitment both to the PR profession and the Institute.

CIPR Director General Colin Farrington said: "We are delighted to count ComRes amongst our distinct group of partners and look forward to working closely with them, as they provide a vital service to our industry. Research is critical to public relations enably practitioners to effectively plan, execute and measure the success of their public relations campaign against business objectives. It also helps them to negotiate for and justify budgets, which is given even greater importance at this time."

ComRes Chief Executive Andrew Hawkins said: "ComRes is proud to be recognised as a CIPR partner organisation. Research, measurement and evaluation of communications is a central issue for our industry and the CIPR has taken a leading role in debate. We are looking forward to contributing to best practice in this area through our exciting new partnership."

The Chartered Institute of Public Relations is the professional body for PR practitioners in the UK. With over 9,500 members, involved in all aspects of the public relations industry, it is the largest body of it's type in Europe.