ComRes

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Business to Business

ComRes conducts quantitative and qualitative research among senior business decision makers in all sectors and across all job roles.

ComRes is a specialist in high value audience stakeholder research. At the heart of this specialism is our B2B offering, which can reach the most hard to reach business audiences.

Our bespoke quantitative surveys among business leaders allow our clients

• To target the job roles, sectors, and size of business that they need
• To segment these audiences with complex techniques including factor analysis, and segment profiling
• To understand their reputation, as well as test perceptions of their products and services
• Or to measure business views on critical policy issues, in order to generate media coverage, or for informing policy debates

Our qualitative research can explore the views of the most difficult to reach audiences, such as the CEOs of multi-national corporates. Depth interviews with these audiences take the form of a detailed, flowing discussion and allow our clients to:

• Reach the highest value individuals
• Understand the motivation and reasoning behind their perceptions
• Gather unexpected and unforeseen perspectives from front line practitioners
• Test alternative messaging and possible future products and services

Past Projects

ComRes B2B research unit has conducted projects including:

• A programme of more than 200 qualitative interviews with CEOs of multi-national companies with a turnover of more than $50m in ten countries worldwide (including Brazil, China and Russia)
• Comparative surveys of IT Managers in the UK, France and Germany conducted online
• Large scale surveys of Freelancers and Business Recovery Professionals on behalf of their respective trade associations with samples of up to 1,500 professionals

For more information on our B2B offering, please contact ComRes on 020 7871 8660 or info@comres.co.uk