ComRes was commissioned to conduct a long-term tracking programme for leading pensions provider Scottish Widows. The aim of the project is to measure the impact of the company’s communications programme among policy makers and influencers vis-à-vis its industry peers.
The project comprises quantitative and qualitative research among political and key industry audiences. The findings provide valuable feedback about the progress made by the company across its priority areas of communication and support the allocation of resources in the most objective, efficient way.